Visual identity and brand guidelines were created for a brand operating in the international medical cannabis market. The aim was a recognisable, professional and consistent visual system that supports clear communication with a global audience. Over a long-standing collaboration, we have worked on numerous graphic and digital materials that follow the brand's growth and development.
Designing the visual identity and brand guidelines
When developing an identity for the international market, it is especially important to define clear rules of communication. Before starting on the design, we analysed the industry, the brand's positioning and the way Motagon wants to present its products.
Based on these guidelines, we developed a complete visual system covering colours, typography, graphic elements and the rules for applying them. The brand guidelines became the foundation for presenting the brand consistently across all markets and communication channels.
Brand standards that keep the brand consistent as it grows
Well-made brand guidelines ensure that every future piece of material follows the same visual direction. This is particularly important for brands that operate globally and communicate through many channels every day.
As part of the guidelines, we also created 3D product models that serve as templates for visualising new products. This makes the future preparation of promotional materials and product presentations far more efficient.
Digital and print materials for brand development
After the identity and brand standards were in place, we continued working together on the website, a wide range of digital and print materials and promotional content. We have produced hundreds of visuals tailored to the brand's different needs.
From online communication materials to promotional items, every design follows the defined rules so that Motagon keeps a recognisable, professional look.
A long-term partnership in visual communication
Our collaboration with Motagon has lasted many years and includes a variety of projects in graphic design, digital communication and brand development. Through continuous work, we have kept pace with the company's needs and created solutions that support its growth in the global market.
This long-term approach means every new project is aligned with the existing identity and further strengthens the brand's recognition.
Need visual identity and brand guidelines?
If you need visual identity and brand guidelines for a new brand or an established company, we can develop a system that keeps your communication professional and consistent.
We create complete visual identities, usage guidelines, graphic materials and digital solutions that help companies build a strong, recognisable presence in their market.
