For King Roulettes, we carried out SEO for manufacturers with one clear goal: to win back lost visibility on Google. The roulette manufacturer operates on the global market, and its website is an important channel for presenting products and reaching new business partners.
After a Google algorithm update, organic traffic dropped. As the long-standing partner responsible for maintaining the website, we were tasked with analysing the current state and finding ways to improve results.
SEO for manufacturers after a drop in rankings
We started the project with a detailed analysis of the existing website. The site had been built by another agency, and changes to the Google algorithm had affected its visibility.
We analysed the page structure, content, technical elements and the key terms for which the website had previously performed well. After the analysis, we identified the areas that needed improvement.
Content analysis and technical SEO
Based on the data, we implemented the necessary SEO changes. We optimised the content, page structure and technical elements that affect rankings in search results.
Particular focus was placed on key terms related to automated roulette wheels and products for the international market. The aim was not only to recover previous rankings, but to create a more stable foundation for future growth.
Back at the top of Google
The results of the optimisation were visible within a short time. The website returned to the first page of Google results for important key terms.
Today the King Roulettes website ranks first or second for its target searches. This has increased brand visibility and made it easier to reach potential clients on the global market.
Long-term SEO support and maintenance
This project is another example of how important it is to keep track of Google algorithm changes and respond in time. SEO is not a one-off task, but a process that requires analysis, adjustment and continuous improvement.
Through our long-standing partnership with King Roulettes, we provide website maintenance and support for the further development of their online presence.
Looking for SEO for manufacturers?
If you need SEO for manufacturers, whether you make roulette wheels, run an industrial company or target international markets, we can analyse your current situation and suggest concrete improvements.
We check technical elements, content structure, competitors and key terms to find opportunities for better rankings on Google. Our aim is to increase your website's visibility and deliver results that bring real business value.
